Project · Brand activation
Shanky’s Whip, in-store activations
Bilingual promoter team for brand activations in bottle shops and specialist stores in Lisbon and Porto.
- Client:
- Viriathus Drinks
- City:
- Lisbon and Porto
The client’s objective
Introduce an Irish liqueur little known in Portugal in specialist stores in Lisbon and Porto.
What IVENTS delivered
- Recruitment and preparation of the promoter team
- Product briefing and sales pitch
- Activations at several points, in Lisbon and Porto
- Follow-up and feedback to the client
Solution and key decisions
- 01Promoters with a sales profile and ease in Portuguese and English.
- 02Product preparation before the first action.
- 03Client follow-up throughout the activations.
Viriathus Drinks needed Shanky’s Whip to be discovered in bottle shops and specialist stores in Lisbon and Porto. IVENTS brought together and prepared a team of bilingual promoters and coordinated the activations across the different points, keeping the client updated.
