Project · In-store activation
Pallini Limoncello in store
Promotion and tasting team for Pallini Limoncello at Apolónia stores in the Algarve, over the summer.
- Client:
- Viriathus Drinks
- Venue:
- Apolónia supermarkets
- City:
- Algarve
The client’s objective
Introduce Pallini Limoncello at the point of sale, in stores with Portuguese and international customers.
What IVENTS delivered
- Promotion team with product briefing
- Tastings and sales support in store
- Coordination with the stores and the distributor
- Follow-up throughout the action
Solution and key decisions
- A bilingual team, suited to stores with many foreign customers in summer.
- Action prepared with the stores before day one.
- Follow-up and feedback to the client throughout the action.
An in-store action depends on the team and on what is prepared before it reaches the store. For Viriathus Drinks, IVENTS coordinated the action with the Apolónia stores and placed a bilingual team offering Pallini Limoncello tastings in the Algarve, keeping the client updated throughout.
